You must have heard how lawyers in US are deliberately promoting themselves online. It’s not that they want to avoid pouring chunk of money into offline advertisement. The reason is different. Legal service is all about establishing reputation and relationships with clients. Eventually, most of them are found on web.
So, how do you reach them with the most neutral but convincing voice? How do you make most of your online presence felt among target audiences?
The Browsing pattern indicates some important findings for lawyers in US. It shows you can’t avoid the gateway to web information – Search Engines (Google, Yahoo, etc) to make things happen. Yes, optimizing your business website in major search engines can do wonders for your online reputation management. And, there are professionals to do it for you.
Let us see how a Law firm SEO initiates the optimization process for your website. A complete search engine optimization service includes several underlying services. Here are the briefs on those.
Primary analysis of your website:
The organic SEO service starts with analyzing your target keywords/ key phrase against practice areas. Followed by extensive keyword research, the website pages are aligned to make on-page improvements.
It includes Meta data and content optimization, proper internal linking of pages, use of appropriate keyword and their distribution, ALT tag changes, site map creation, Robots.txt configuration everything to make your website search engine crawler- friendly.
Quality link development:
One way, three-way link-building from relevant legal resources, directory submission and other contextual link building comes in this plethora of link development job. The idea is to earn maximum and quality votes/recommendations from external website.
Site performance monitoring: A continuous process that includes sending monthly rank report for each keyword, monitoring link quality, sites debug problems etc.
Blog designing and optimization:
Blog creation is an important way to promote lawyer’s domain experience. Attorney marketing firms can gift you an optimized blog. They will update it with regular posts, write original and quality content and thus drive maximum attention from potential clients.
They will earn quality in-bound links from diverse domains and ensure the blog pages get indexed very soon.
Google place listing: Law firm SEO companies can ensure local people and communities will find your firm in Google local results. It is possible to list firm’s address and road directions in Google places and Google maps. Thus prospective visitors can easily locate your office easily.
Social Media marketing:
The most happening and cost-effective online marketing solution lawyers can look for. Reputed SEO professionals can devise proper social media marketing strategies through Facebook, twitter and other major social bookmarking websites. It includes community building, content creation, updating video, image and text for maximum attention.
If you haven’t tried SEO for your website, you are sure to miss the big bang.